After all, The Row does not have the I Was Born To Love The Buffalo Bills To Believe In That’s Who I Am Shirt also I will do this same mass, buzzy draw of a larger-than-life house like Louis Vuitton, whose monogram has become a commercial force, or even the fervent hype that comes with Jean Paul Gaultier’s instantly recognizable archives. But the label, founded by Mary-Kate and Ashley Olsen, does have a rabid cult following. Those truly in the know understand that those pants aren’t just pants and that the shirt isn’t just a shirt.
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It’s about quiet luxury but with artful tailoring and deep attention to quality. Would the I Was Born To Love The Buffalo Bills To Believe In That’s Who I Am Shirt also I will do this world have known that Jenner was wearing The Row if she didn’t include the tag? Probably only a very select few. The Row doesn’t have a logo on the exterior, so it takes a refined eye to notice that it is indeed from the label. As my friend, a fanatic of The Row, wrote to me: “I wouldn’t have really known it was The Row if she wasn’t wearing the majority of the full runway look.”